Anyone can display ads in Google’s search results but (products-based) shopping websites can also use Google’s shopping ads to display products (with images).
For businesses, choosing between Google Search Ads and Google Shopping Ads can be confusing. This article explains the similarities and differences between Google Search Ads and Google Shopping Ads.
Continue reading if you are interested in Google Shopping Ads or Google Search Ads.
Understanding Google Search Ads
These are the ads that you see on the top of the search results on a search engine results page (SERP). This particular type of ads is also known as Google PPC ads.
This is the most common type of Google Ads (formerly Google Ads) service. Advertisers that target particular search phrases or keywords can bid for the search ad spot.
This type has been around for quite some time and there are many other options these days.
Understanding Google Shopping Ads
As its name suggests, Google shopping ads are a particular ad category that has been introduced for shopping websites. This category is also known as Google Product Listing Ads (PLA).
Shopping websites are the main Google Ads users. The main reason for introducing product listing ads is the fact that product sellers have a different set of requirements.
Let’s compare and contrast these two important types of promotion.
Google Shopping Ads vs. Google Search Ads
Whether you should try Google Search ads or Google Shopping Ads depends on your needs. These two types of promotions differ in many ways.
What are the main differences between Google shopping ads or Google search ads? Let’s discuss below some key points of contrast between them:
- Purpose: Search ads can be used by any individual or business. Shopping ads can be used by businesses that sell physical products only.
- Effectiveness: Shopping ads can be more effective than search ads because they also show the product image and some other details.
- Keywords Link: Search ads are linked with one or more keywords (or search phrases) but shopping ads are free of keywords (or search phrases).
- Cost-Per-Click: The cost an advertiser will pay upon one click can be lower in case of shopping ads the cost an advertiser will pay in case of search ads.
- Frequency Of Ads: Two or more shopping ads from a website can show up in results but only one search ad can be displayed by a website in search results.
You have read how these two are different. Now you have to find out your requirements.
Search or Shopping Ads? What’s Suitable For You?
You have read the similarities and differences between Google shopping ads or Google search ads.
In the end, we can say that both Google search ads and Google shopping ads can play an important role in promoting a business. Which option will be useful for you?
One or both can be useful for you. If you want to know more about these advertising options, you should read more articles online.
To have a better understanding of the fact that how these ads can affect your business, consider consulting a Google Ads expert.