Local SEO is the search engine optimization strategy that helps your business flourish in the local economy.
If your business has a physical appearance you can hire any SEO agency in Singapore to implement various tools and strategies to benefit you from local SEO.
How Does Google Work for Local SEO?
Google is ever-growing and so is SEO. Therefore, after hundreds and millions of searches, Google has figured out that people looking for certain products or services need results from the immediate neighbourhood.
The algorithm takes into account various on-site and off-site factors to determine whether it’s related to the search. With improved SEO your business’s digital footprint is optimized it shows up higher on the search results list.
How Does it Work?
There is not one but various factors that work for local SEO in Singapore to help the businesses. The search engine relies on various information like local content, location page of the website, links, and citation, etc to provide the user with the most relevant information.
What Matters for Local SEO?
You can have an SEO agency in Singapore to work on the following to improve your local SEO and promote your business locally.
Optimization of URL, Title Tags, Headers, and Content
For every piece of content, you can target a geographic search phrase and have the opportunity to be found in the local searches. Similarly, using keywords in the title, header, meta description, etc are also some of the factors Google looks for when optimizing the website for local searches.
Adding Location Pages to the Website
Adding Google map to the website and a dedicated location page makes it easy for Google to index your website. It is considered both user-friendly and in alignment with the algorithm of Google.
Local Content is the Key
This is the phrase you’ll hear from any SEO agency in Singapore. Google is getting smarter day by day. According to Google, the website content is to facilitate users and not search engines. Therefore, search engines favour those websites for local SEO that have relevant information for the local audience.
One thing that goes hand-in-hand is local SEO and mobile searches. Most of the people when searching for something local are on the go and doing it from their mobile device.
And since Google is smart enough to consider that, it favours mobile-friendly websites.
Consistent Online Directories and Citation
If Google cannot determine which information about your business is correct, it may not show it in search results at all. Having any duplicate listings may further make things complex.
An SEO agency in Singapore can help you ensure data accuracy such as exclusive name, address, and phone number with the help of an SEO tool so that search engines can optimize such data for users.
Start Harnessing Local SEO Now!
Various factors influence your visibility in local searches, however, they are ever-changing. To keep up, you can use various SEO tools and strategies to boost the ranking of your business.
Local SEO is important to help you flourish. Whether you have a physical presence or virtual office, the right SEO in Singapore can help you reach the right audience.