Competition in the e-commerce system is pervasive. So are the growth possibilities. Statista notes that e-commerce retail sales will grow from $ 1.3 trillion to $ 4.9 trillion from 2014 to 2021. This represents three times the growth. According to Mississauga SEO company which is the best Internet Marketing company in Canada, the world’s tenth-largest e-commerce market includes Asian powers like China and India.
Shopify estimates that 57% of online shoppers have bought in the past six months from international retailers. Bad news? Cart abandonment rates increased from 10% in 2006 to 69% in 2018. So, while this sector is growing, how do e-commerce companies thrive in the face of competitors like Amazon and Alibaba?
An essential component of e-commerce success is the SOP / Standard operating procedure. To improve your conversion rates, you need to customize your offers, according to Gartner. but that is not all. Harvard Business Review study with 46K Shoppers found 73% of these multiple channels used for shopping. Omnichannel capabilities and the ability to handle multiple well-crafted and well-implemented SOP operations emerge.
After all, the consumer has changed fundamentally, as expectations rise by dealing with e-commerce stores and new technologies. E-commerce buyers are looking for beneficial, and attractive behavior from the brands they interact with. These e-commerce companies looking for productivity, profits, and success need to realize that standard operating procedures can be the competitive teams to reach the finish line and race for former competitors. Standard operating procedures are an important step in standardizing the business objectives approach. If SOPs are created and used regularly, amazing growth becomes a reality. Mindset transformation and e-business benefits from an unstoppable team.
E-commerce companies without standard operating procedures face workflow bottlenecks. Seeing growth becomes secondary. Daily tasks take team time. Instead of trying to follow and fight fires, work on standard operating procedures that create goals and strategies for your online business and get the following benefits:
SOPs can integrate workflow and systems, resulting in clear expectations, unbeatable performance, and exceptional results.
Consolidate your operations
When using standard operating procedures, time and money savings are realized not only for your company but for your online customers as well. Robust and comprehensive standard operating procedures simplify processes and standardize workflow, leading to consistent procedures. The final result? Your e-commerce activity provides the same customer experience every time. Industry and quality assurance standards are adhered to. SOP can tell everyone how to manage operations and execute daily tasks in a unified and regular manner.
Become more dependent on the system and less dependent
For any business, time is money. An e-commerce company needs to use its time more efficiently. Routine tasks or team coverage can become time-consuming without standard operating procedures. For example, if you need to follow quality checks before shipping a product, systematically identifying the steps involved can help ensure employee productivity and company profitability, because your business will offer e-commerce products that always reach the brand. When standard operating procedures for electronic commerce are in place, team members can use the relevant standard operating procedures to enter others. Smooth future growth is assured. Avoid reinventing the wheel every time you hire a new person. Increase growth and fuel profits through standardized operations and workflow. Standard operating procedures ensure ready-made guides are ready for delivery and orientation of new staff through assignments.
In short, it became a system dependent and not dependent on the person. In the event of transfers, resignations, cuts, or retirements, your team no longer has to rely on individuals when SOP guides are available to guide them.
Improves customer satisfaction during pre-sale and after-sale
Moreover, standard operating procedures are not only for business growth and practice. Go too long and complex projects by creating standard operating procedures that ensure customer satisfaction directly from pre-sale to post-purchase. Customer’s standard operating procedures can build strong and lasting customer relationships. This includes aspects such as the communication plan, billing systems, project logistics, and customer expectations.
When SOP reassures your customers of quality products and services, the customer will know what to expect every time and stay aware of your e-brand for longer periods. Reaching high-value customers and a strong user base by working on standardized e-commerce operating procedures that enhance customer satisfaction.
Increases the value of your brand and positioning
For SEO roadmap and branding, standard operating procedures are invaluable. To create brand value, you need to deliver unique value propositions. Your online brand should build on an excellent reputation and position itself as a market leader. Standard operating procedures enhance teamwork, cohesion, and brand building with clear steps on how to tackle SEO. Let’s think about SEO, for example
In this context, the research vision is rarely based on just one section. Tasks like working on your website page require additional help from IT and content teams. The link includes access to quality content that is well worth the links and SEO aspects as well. SEO stakeholders need to understand their roles and responsibilities and complete tasks to meet the same standards. This is where the standard operating procedures and workflow operate.
Standard operating procedures outline steps to complete specific tasks for strategic success. SEO strategies and brand positioning technology rely a lot on standard operating procedures for this very reason. This allows e-commerce to increase time and effort while reducing errors in SEO. Defining and implementing standard operating procedures and workflows is just the beginning. Brand promotion strategies need to be monitored from end to assess output quality. Operations need to achieve the desired results. Therefore, SOP results should be reviewed and supported to improve workflow, as this may affect work. Identify the correct processes and factors that slow you down. Use standard operating procedures to find the optimal solution. Brand value building requires consistent application of standard operating procedures and workflow.
Help achieve a competitive advantage
In the competitive e-commerce industry, thanks to the Internet revolution, online markets are saturated and overcrowded. Super competitive e-commerce ecosystems. This enables companies to provide high-quality products and services to gain the advantage of winning. Standard operating procedures can also help here.
Operations in the company must be controlled to reduce product defects. Errors reduce, quality improves. This serves as a competitive differentiation that leads to better quality and customer satisfaction, and a profit in turn.
Standard operating procedures are effective to ensure quality control, communication process standardization, and transfer of skills to prevent errors. Consistency in brand building and product quality checks is ensured through standardized written operating procedures that document the routine activities of e-commerce companies. E-commerce companies are looking to provide the best for their customers and follow instructions to ensure they meet industry best practices. In this context, the standard operating procedures combine and simplify the company’s policies, systems, and operations.
Sop has put in place procedures to encourage a work culture where employees are competent and empowered. Regulations are followed. Best practices are applied. In this way, errors are reduced and a competitive advantage ensured.